BBAICT CAPSTONE PROGRAM
Windsor Detroit Tunnel Traffic Flow Project
A collaborative applied research initiative between St. Clair College's Bachelor of Business Administration - Information Communication Technology students and the Windsor Detroit Tunnel to develop innovative solutions for increasing cross-border traffic flow.
Program Overview
The BBAICT Capstone Program Project represents a culminating academic experience designed to equip students with practical, real-world problem-solving and professional communication skills. Over the course of two semesters (Fall 2024 and Winter 2025), student teams engaged in a comprehensive applied research initiative, combining academic knowledge with industry collaboration.
For the 2024-25 academic year, student groups partnered with Tal Czudner, CEO of the Windsor Detroit Tunnel, to address a real-world challenge: How can the Windsor Detroit Tunnel increase traffic flow? This open-ended, high-impact question challenged students to analyze existing business processes, identify actionable solutions, and present recommendations with the potential for real-world implementation.
Project By Numbers
Learning Objectives
Academic Skills
- Develop effective communication skills for diverse audiences
- Exercise critical problem-solving abilities
- Evaluate strategic alternatives with comprehensive data
- Demonstrate professional accountability and ethical research practices
Professional Development
- Analyze and improve business processes based on client needs
- Work collaboratively in teams
- Build interpersonal and organizational skills
- Prepare professional reports and impactful presentations
Research & Innovation Partnership
Students collaborated with the Research and Innovation Department at St. Clair College to enhance the depth and quality of their capstone experience. This partnership provided valuable resources and support:
Research Support
- Advanced research tools and methodologies
- Insight into the applied research process
- Opportunities to develop evidence-based solutions
Professional Development
- Networking opportunities with research professionals
- Connections with external stakeholders
- Innovation-focused communication strategies
Our Team
Faculty Researcher
Dr. Shaveta Bedi
Principal Investigator
SCC R&I Management
David Potocek
Research Manager
Sonja Popovski
Research Management
Industry Partner
Tal Czudner
CEO, Windsor Detroit Tunnel
Partners
Partner
Windsor Detroit Borderlink Limited
Partner
Windsor Detroit Tunnel
Project Deliverables
Throughout the academic year, students conducted thorough research, analyzed traffic and economic data, engaged in stakeholder analysis, and developed actionable strategies. The project culminated in formal presentations to Tal Czudner and stakeholders, with the most compelling solutions considered for potential implementation.
Project Overview
Comprehensive outline of the BBAICT Capstone Program and project structure.
Faculty Testimonial
Faculty reflections on the project impact and student outcomes.
Nexpress Tunnel
Student presentation on enhancing express lane services for frequent travelers.
SSD PowerPoint
Student team strategy focusing on system services and digital optimization.
Tunnel Website
Digital strategy recommendations to improve online user experience and information accessibility.
Social Media Strategy
Digital marketing recommendations to enhance awareness and promote tunnel services.
Degree Program Promotion
Strategy focusing on educational partnerships and program awareness initiatives.
Parking App Solution
Mobile application design proposal to streamline parking and improve traffic flow efficiency.
Outcomes & Evaluation
Throughout the academic year, students conducted thorough research, gathered and analyzed traffic and economic data, engaged in stakeholder analysis, and developed actionable strategies focused on improving the Windsor Detroit Tunnel's traffic flow and operational efficiency.
Project Success
- Six comprehensive solution strategies developed
- Formal presentation to Tal Czudner and key stakeholders
- Potential real-world implementation of top solutions
- Increased operational efficiency recommendations
Student Development
- Professional portfolio building experience
- Industry connection and networking opportunities
- Enhanced problem-solving capabilities
- Results-driven mindset aligned with industry expectations
Looking Forward
This capstone experience not only prepared students for the professional world but also fostered innovation, accountability, and a results-driven mindset aligned with both academic and industry expectations. The project has established a strong foundation for future collaborations between St. Clair College's BBAICT program and industry partners.
Several student-developed solutions from this project are being considered for implementation by the Windsor Detroit Tunnel, demonstrating the real-world value and impact of St. Clair College's applied research initiatives. Future BBAICT capstone cohorts will continue this tradition of industry-integrated learning, addressing complex challenges across various sectors.